Some argue that Google has reinvented email.

Actually, it’s a bit strange – despite the fact that today we have a variety of instant messengers, social networking and other ways to contact each other, live email is still going strong.

Google caused a sensation when they in 2004, on April 1, launched the beta version of the e-mail service Gmail. Not only was it free – you also got 1GB of free storage, which at that time was very much in the email context.

At the same time offered Hotmail 2MB storage (ie 500 times less), while Yahoo was more generous with its 4MB.

Many thought it was a joke, but it was not.


When Gmail was launched, you have to get an invitation from an existing user to use the service, and they were so popular that they were for sale on eBay. In fact the service was invitation based until 2007, when the service finally opened for all.

Google’s innovation, Inbox, also requires invitation. Currently, there seems to be many of them – one of those we have spoken to who have received an invitation, received it from an employee of Google, and he received no invitations to hand out on.

If you want to try the Inbox, it may be wise to sign up for the invitation list immediately. You do this by sending an email to from your Gmail account. Note that the service is not yet available for Google Apps users; ie business users who pay for Google’s email service.

sorts smarter

So what is the advantage of Inbox? We must admit that we are still in the said invitation queue and we therefore have not tried the service itself yet, but it seems that perhaps the greatest strength is that emails are sorted more sense than before.

For example, all emails related to a travel planning together in one group, or that all the emails related to things you have purchased online are grouped separately. Or the usual fun emails from guys in the gang in a separate block.

Inbox allows you to “snooze” email, so that, for example, pops up again tomorrow if you do not have time to answer them now.

The solution is available in both a browser and apps for iOS and Android.


More later

We’ll post more about how the service works as soon as we get tested, but thought it was okay to tell our readers that it is possible to stand in a queue already.

Here is a video that shows a bit of how the service works:

More information can be found at